Review site SEO is the practice of optimizing your presence on third-party review platforms (G2, Capterra, Trustpilot, Product Hunt) so their high-authority pages rank for your category and represent you well.
Why it matters
Review platforms often outrank vendors for the most valuable commercial queries: "best category] software", "[competitor] alternatives", "[product] reviews". You usually can't beat their domain authority, so the play is to win inside their pages: category rankings, review volume, ratings, and comparison placements. This matters even more for AI visibility, because assistants like ChatGPT and Perplexity treat review sites as trusted third-party evidence when shortlisting products. A strong G2 profile can earn you [AI citations you'd never earn from your own domain, which is the core logic behind G2 SEO.
How to use it
- Claim and fully complete your profiles on the two or three platforms that rank for your category; thin profiles rank poorly within the platform and read poorly to models.
- Build a steady review pipeline: ask happy customers at their moment of success, and aim for recent, detailed reviews rather than a one-time burst.
- Monitor which review pages appear in AI answers for your money prompts, and prioritize those platforms in your AI visibility work.
Related terms
Paul-Marie is the founder of Readyt, the Reddit growth platform for SaaS. He has generated 16K€+ in pre-sales in 2 months using nothing but Reddit, and now helps founders turn Reddit threads into their #1 acquisition channel.
