Internal linking is the practice of connecting pages on your own website with hyperlinks so search engines can discover content, understand site structure, and distribute ranking authority between pages.
Why it matters
Internal links are the cheapest SEO lever you fully control. They pass authority from strong pages to new ones, help Google understand which page is your main answer for a topic, and signal topical authority by showing how your content connects. For AI answer engines, clear internal structure matters too: crawlers like GPTBot follow links to discover pages, and a well-linked content cluster makes it obvious which page is the canonical source on each subtopic. Orphan pages, pages with no internal links pointing to them, often never get indexed at all.
How to use it
- Every new post should link to 2-5 related pages and receive at least one link from an existing high-traffic page.
- Use descriptive anchor text ("Reddit account warmup guide," not "click here"), anchors tell both Google and LLMs what the target page answers.
- Structure links deliberately with a hub and spoke model: pillar pages link down to specifics, specifics link back up.
Related terms
Paul-Marie is the founder of Readyt, the Reddit growth platform for SaaS. He has generated 16K€+ in pre-sales in 2 months using nothing but Reddit, and now helps founders turn Reddit threads into their #1 acquisition channel.
