Answer Engine Optimization (AEO) is the discipline of formatting content so that answer engines, AI assistants, voice assistants, featured snippets, can surface it as the direct answer.
AEO vs GEO
The two overlap heavily. AEO focuses on the format of your own content (Q&A structure, concise definitions, schema markup). GEO adds the off-site game: winning the third-party sources AI engines trust, like Reddit threads and review sites.
AEO quick wins
- One-sentence answer in the first paragraph of every page
- FAQ sections with real questions as H3s + FAQPage schema
- Definitions under 50 words that a model can quote verbatim
Related terms
Paul-Marie Hamon
Founder @ Readyt
Paul-Marie is the founder of Readyt, the Reddit growth platform for SaaS. He has generated 16K€+ in pre-sales in 2 months using nothing but Reddit, and now helps founders turn Reddit threads into their #1 acquisition channel.
